Dir: David Nicol-sey (North Productions)
In recent years Sarkodie has become one of Ghana’s biggest breakout stars in the hip hop genre, and is arguably the most lyrically astute and commercially relevant rapper in Ghana. His grass to riches story is an astonishing one, never letting listeners forget his humble beginnings in Tema community nine.
Launching SarkCess Music; his independent record label in July 2014, it is under this banner that he released ‘Revenge of the Spartans’. This music video is less a story teller and more of an abstract performance piece.
The video sees a mostly medium-wide shot of Sark in a warehouse setting, standing in front of an old wooden piano, this shot is interspersed with profile shots of the rapper, highlighted with red foreboding lighting.
The rest of the video goes on to feature interesting/bizarre imagery ranging from; a bible bashing priest, a gun toting hit man, a baton twirler, a lone bass drummer missing his marching percussion, a hipster musical duo and a rather distracting trio of buff and well oiled dancers. I really have no idea why these people are featured in the video as they do not seem to piece together a storyline, unless I’m missing something…
Towards the end of the video it seems as though Sark deliberately wanted to court some controversy. For some time now, the rapper has been plagued with claims that he may have joined the ‘Illuminati’; an Enlightenment-era secret society. He even went on to make a song about how ridiculous those accusations were, but in true Jay Z style he plays on that controversy. The last few seconds of video sees two individuals sat side by side and in opposite directions, wearing a white hijab style clothing over their face and heads, doing the Illuminati/pyramid sign we hip hop lovers have become so accustomed to.
Well played Sark, controversy like sex sells and this is and has definitely raffled some feathers, bringing further attention to the video and song. Honestly, this is not my favourite video of Sarkodie’s, I understand that the director was aiming for a more abstract piece than what we are used to from Sark – and kudos to him for flexing his creativity muscles but we still love the Sarkodie from the ‘Babe’ days.
Review by Hephzie